MySportsnet.ca and the Implicit Web

Rogers Sportsnet launched its new MySportsnet.ca site today which is a highly personalized site for Sports fans.  MySportsnet.ca automatically customizes the content on the website depending on the users behaviour. For example if the user reads a lotabout Hockey they will get more content related to Hockey on their homepage. The same personalization can also […]

CaseCampToronto5 Roundup

CaseCamp was back in action last night at the Century Room. As always Eli Singer and the Casecamp team had a great line up of marketing cases and the place was packed. I really impressed with the turn out, my estimate was there was close to 200 people there. The presentation area and seating were […]

Building your brand in Facebook

I’ve written an article for OneDegree.ca, you can find here: http://www.onedegree.ca/2007/06/03/building-your-brand-in-facebook OneDegree.ca was recently purchased by Kate Trgovac from MyNameisKate.ca fame and this is my first article working with her.

Mesh07 Wrap and Final Thoughts

I missed most of the Mesh07 Wrap but it didn’t seem like a lot of people stayed for it either. It was a muggy day and most of us had been out late the night before. The socializing moved over to thePoque Mahones and it seemed pretty quiet there too. Overall I thought Mesh07 was […]

Mesh07 Day2 Sessions

The afternoon sessions on day 2 were great. I focused on probably the smallest room and it allow for more intimate discussions: How to Pitch VCs with Rick Segal and Susan Dingwall Williams I read both Rick and Susan’s blogs regularly and I was excited to see both of them. Rick did a great job […]

Mesh07 Day 2 KickOff with Craigslist

Mesh07 Day 2 kicked off with a bit a little weak with the PR session with Richard Eldeman. Unless you were really into PR this one was difficult to handle. The 2nd keynote was a big hit with Jim Buckmaster, the CEO of Craigslist. Working at Trader Corporation I’ve followed Craigslist for awhile so it […]