Category: Marketing

Retail Video Games

I hate discs and especially video game discs. They scratch easily and I loose them. All of the consoles only have a single disc slot so switching games always involved ejecting and swapping discs. Even worst if you have a problem with your console and the disc doesn’t eject properly… Since I bought my Xbox

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The problem is Robocalls…

In Canada we’ve been experiencing a fairly large scandal involving Robocalls to Canadians surrounding the 2011 election.  I’ve been frustrated with Robocalls for several years and the lack of regulation by the CRTC.  A few years ago I kept getting Robocalls from a collection agency ( trying to reach someone named Brandi ) and recently

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New Facebook Promotion Rules

Promotions on Facebook have been a little controversial over the past few years with Facebook requesting a minimum ad buy to approve the promotion and imposing  restrictive rules.   In many cases this has just served to encourage promotions without Facebook approval but always with the risk of removal or early termination.  Facebook has changed all

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The Legality of Groupon?

Groupon has really taken off in Canada.  I think mainly because many popular restaurants have been available as Groupons and that has driven alot of adoption.   One of my favourite restaurants, Utopia Cafe sold almost 1500 Groupons during their promotion.  Today’s Groupon is for the very popular Table 17 Restaurant If you’re not familar with

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Facebook Page Performance Metrics

Since Facebook launched Facebook Pages in 2007 alot clients have asked how their page is performing. Sysomos provides tools for measuring and comparing brand performance among across social media and yesterday released a report on Facebook Pages here: http://www.sysomos.com/insidefacebook/ The report includes the Top 5 pages in each of the Facebook Page categories and includes

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Ebay and Black Friday

Ebay has released a very cool map/video of Black Friday transactions on their website, you can see it here: http://www.ebayholiday.com/black-friday If your not familar with Black Friday, its a mainly US phenomia where retailers enter into the “Black” for the year with the beginning of the Christmas holiday shopping. Most retailers offer significant discounts to

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Facebook Roadmap

Facebook revealed their roadmap yesterday and it includes a number of changes for developers.  Inside Facebook has a create summer here. I think the biggest change is the consolidation of communications into the Facebook inbox.  Facebook Invites and Notifications are going away and communication will be divided into Inbox communication and Email.  It looks like

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Ted Rogers

I first met Ted Rogers about 10 years ago at a Rogers Wave booth at a home show in Toronto.  I was working with an ISP in Hamilton that was also launching cable modems.   My job at the time was to explain how cable modems worked and the advantages of dial-up and the soon to

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Rogers brand assassination

Rogers has recently started ‘helping its customers’ be redirecting search requests to its own landing page with advertising.   They’re even going so far as to redirect Internet Explorer search requests to this new landing page.  The page looks like this: Notice the Rogers branding, Chatelaine and Macleans advertising on the page.  Not really clear how

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Distance costs.

Sebastian, over at Praized, has a great post about the “New Inflation “ report by CIBC world markets.  If you haven’t read it yet, I highly recommend you check it out.  I’ll wait… ( besure to check out the “Will Soaring Transport Costs Reverse Globalization?” section ) Over the last few years there’s been alot

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Can Social Network Monetize?

I’ve been reading alot about Social Networks and concerns over their ability to monetize.   I’m not really too sure why there is a belief that social networks can’t be monetized.  Myspace the guerillia in the space, and arguably still the leading Social Network in the US, has been monetizing just fine.    Fox Interactive is reporting

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