Why Monopoly?
The Hasbro/Monopoly team has decided to remove the leaderboard from their Monopoly board top city vote. Maybe they weren’t happy with the line-up of cities or all the interest the vote process was getting. In a process that was fairly open from the beginning I’m not sure hiding the results at the last minute is […]
Facebook retreats on Beacons
When Facebook announced its SocialAds I think everything was fairly accepting of advertising inside Facebook. At the same time they announced Facebook Beacon’s though, which let third-party websites advertise users actions inside Facebook. Unlikely many of the other features inside Facebook, the Facebook Beacons were turned on by default and required users to turn them […]
CaseCamp Toronto 6 Review
CaseCamp Toronto 6 was last night at the Century Club. CaseCamp is marketing version of DemoCamp with marketing case studies instead of Demos. As always the room was packed and there was a lot socializing going on before the event. This time the Century Club was divided so that there was a socializing area and […]
Pragmatic Marketing Networking Event
Pragmatic Marketing held its network event in Toronto last night. Pragmatic Marketing is one of the leading training companies for Product Managers. Rich Nutinsky presented on “Start with the Ending” which really focused on thinking where you want to get to with your product line. Rich also spoke at length about building credibility with your […]
MySportsnet.ca and the Implicit Web
Rogers Sportsnet launched its new MySportsnet.ca site today which is a highly personalized site for Sports fans. MySportsnet.ca automatically customizes the content on the website depending on the users behaviour. For example if the user reads a lotabout Hockey they will get more content related to Hockey on their homepage. The same personalization can also […]
CaseCampToronto5 Roundup
CaseCamp was back in action last night at the Century Room. As always Eli Singer and the Casecamp team had a great line up of marketing cases and the place was packed. I really impressed with the turn out, my estimate was there was close to 200 people there. The presentation area and seating were […]
Building your brand in Facebook
I’ve written an article for OneDegree.ca, you can find here: http://www.onedegree.ca/2007/06/03/building-your-brand-in-facebook OneDegree.ca was recently purchased by Kate Trgovac from MyNameisKate.ca fame and this is my first article working with her.
Mesh07 Wrap and Final Thoughts
I missed most of the Mesh07 Wrap but it didn’t seem like a lot of people stayed for it either. It was a muggy day and most of us had been out late the night before. The socializing moved over to thePoque Mahones and it seemed pretty quiet there too. Overall I thought Mesh07 was […]
Mesh07 Day2 Sessions
The afternoon sessions on day 2 were great. I focused on probably the smallest room and it allow for more intimate discussions: How to Pitch VCs with Rick Segal and Susan Dingwall Williams I read both Rick and Susan’s blogs regularly and I was excited to see both of them. Rick did a great job […]
Mesh07 Day 2 KickOff with Craigslist
Mesh07 Day 2 kicked off with a bit a little weak with the PR session with Richard Eldeman. Unless you were really into PR this one was difficult to handle. The 2nd keynote was a big hit with Jim Buckmaster, the CEO of Craigslist. Working at Trader Corporation I’ve followed Craigslist for awhile so it […]
Mesh07 Day 1 Thoughts
Day 1 of Mesh 2007 is complete and I think my overall impression is that Mesh continues to be a great conference to network but the sessions were fairly weak. Many of the sessions are panelist based and lacked diversity. For example the new vs old media lacked anyone from the old media. This made […]
Mesh07 Kicks Off
The Mesh 2007 Conference kicked off today with a great line up of speakers and panelists. One of the great aspects of the Mesh Conference is the social interaction between speakers. Its a great environment to interact with speakers and other members of the industry. One of the dominate themes I’m seeing at this years […]
The Facebook Opportunity
The popularity of Facebook has taken off in Toronto. The population of the “Toronto Network” on Facebook is close to 10% of the city’s registered population. This is amazing market penetration and its creating some interesting situations within the online community. For example, typically students and teachers maintain a certain professional distance. Facebook’s original strategy […]
IAB Canada drinking their own Kool-Aid?
Online advertising growth in Canada is taking off. IAB Canada just released their report on 2006 growth and it was 80% over the 2005. While I have great respect for the IAB I thought their summary of reasons for the growth were extremely weak. One of the biggest trends in advertising is the consumer shift […]
Geosign in the spotlight
Geosign announced this week that they got $160M in funding. Geosign has been operating in a fairly low-profile for the last few years and I was only aware of them through discussions with some of the Tucows crowd. I’ve also seen Product Managers postings for some of their online properties like Hockey.com. Still it was […]