Rogers brand assassination

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Rogers has recently started ‘helping its customers’ be redirecting search requests to its own landing page with advertising.   They’re even going so far as to redirect Internet Explorer search requests to this new landing page.  The page looks like this:

Notice the Rogers branding, Chatelaine and Macleans advertising on the page.  Not really clear how these are helping Rogers users…

Rogers has already received a lot of negative press for its iphone pricing and lack of competitive data plans.  This appears to be another example Rogers working very hard to completely assassinate its own brand.  Verisign tried the same approach a few years ago and eventually abandoned the product based on negative feedback.  Rogers appears to be lining up for the same experience.

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