I’ve been reading alot about Social Networks and concerns over their ability to monetize. I’m not really too sure why there is a belief that social networks can’t be monetized. Myspace the guerillia in the space, and arguably still the leading Social Network in the US, has been monetizing just fine. Fox Interactive is reporting […]
No Refresh for Yellowpages.ca
For disclosure I think its important to get out that I use to work for the Yellowpages Group when they purchased Autotrader.ca. It was with some humour today that I got a call from the local Yellowpages rep about a free business listing for Refresh Partners. YPG ( Yellowpages Group ) sells advertising as a […]
Lots of attention on Canadian Startups
There has been a lot of attention lately on the technology startups in Canada. We’ve had very successful StartupCamps in Waterloo, Montreal and Toronto and even mainstream media is starting to notice. There are also a number of events focusing on helping startups: Canadian Innovation Exchange This is probably one of the bigger events and […]
Facebook working the Media
Facebook seems to be changing their approach to communicating new features/functionality. In the past Facebook would just use their blog or the developer blog to communicate new functionality. Media sites and other blogs would then pick the new features and write about them. The approach worked reasonably well but wasn’t really inline with traditional PR […]
Why Monopoly?
The Hasbro/Monopoly team has decided to remove the leaderboard from their Monopoly board top city vote. Maybe they weren’t happy with the line-up of cities or all the interest the vote process was getting. In a process that was fairly open from the beginning I’m not sure hiding the results at the last minute is […]
Facebook retreats on Beacons
When Facebook announced its SocialAds I think everything was fairly accepting of advertising inside Facebook. At the same time they announced Facebook Beacon’s though, which let third-party websites advertise users actions inside Facebook. Unlikely many of the other features inside Facebook, the Facebook Beacons were turned on by default and required users to turn them […]
CaseCamp Toronto 6 Review
CaseCamp Toronto 6 was last night at the Century Club. CaseCamp is marketing version of DemoCamp with marketing case studies instead of Demos. As always the room was packed and there was a lot socializing going on before the event. This time the Century Club was divided so that there was a socializing area and […]
Pragmatic Marketing Networking Event
Pragmatic Marketing held its network event in Toronto last night. Pragmatic Marketing is one of the leading training companies for Product Managers. Rich Nutinsky presented on “Start with the Ending” which really focused on thinking where you want to get to with your product line. Rich also spoke at length about building credibility with your […]
MySportsnet.ca and the Implicit Web
Rogers Sportsnet launched its new MySportsnet.ca site today which is a highly personalized site for Sports fans. MySportsnet.ca automatically customizes the content on the website depending on the users behaviour. For example if the user reads a lotabout Hockey they will get more content related to Hockey on their homepage. The same personalization can also […]
CaseCampToronto5 Roundup
CaseCamp was back in action last night at the Century Room. As always Eli Singer and the Casecamp team had a great line up of marketing cases and the place was packed. I really impressed with the turn out, my estimate was there was close to 200 people there. The presentation area and seating were […]
Building your brand in Facebook
I’ve written an article for OneDegree.ca, you can find here: http://www.onedegree.ca/2007/06/03/building-your-brand-in-facebook OneDegree.ca was recently purchased by Kate Trgovac from MyNameisKate.ca fame and this is my first article working with her.
Mesh07 Wrap and Final Thoughts
I missed most of the Mesh07 Wrap but it didn’t seem like a lot of people stayed for it either. It was a muggy day and most of us had been out late the night before. The socializing moved over to thePoque Mahones and it seemed pretty quiet there too. Overall I thought Mesh07 was […]
Mesh07 Day2 Sessions
The afternoon sessions on day 2 were great. I focused on probably the smallest room and it allow for more intimate discussions: How to Pitch VCs with Rick Segal and Susan Dingwall Williams I read both Rick and Susan’s blogs regularly and I was excited to see both of them. Rick did a great job […]
Mesh07 Day 2 KickOff with Craigslist
Mesh07 Day 2 kicked off with a bit a little weak with the PR session with Richard Eldeman. Unless you were really into PR this one was difficult to handle. The 2nd keynote was a big hit with Jim Buckmaster, the CEO of Craigslist. Working at Trader Corporation I’ve followed Craigslist for awhile so it […]
Mesh07 Day 1 Thoughts
Day 1 of Mesh 2007 is complete and I think my overall impression is that Mesh continues to be a great conference to network but the sessions were fairly weak. Many of the sessions are panelist based and lacked diversity. For example the new vs old media lacked anyone from the old media. This made […]
