The New New Facebook Profile
Here we go again… Facebook has changed the profile page again and decided to roll it out on 60 minutes tonight. The profile will be rolled out slowly to users but you can get it immediately by going here. The changes are mostly minor with Facbeook but the most note-able visual change being the replacement […]
New Facebook Promotion Rules
Promotions on Facebook have been a little controversial over the past few years with Facebook requesting a minimum ad buy to approve the promotion and imposing restrictive rules. In many cases this has just served to encourage promotions without Facebook approval but always with the risk of removal or early termination. Facebook has changed all […]
Campaigning with Social Media
I’ve been watching the Mayoral campaign in Toronto with a lot interest this year, mainly because I wanted to see how the candidates used Social Media. In the Obama campaign in 2008 Social Media is often credited with having a great impact. With my own limited involvement watching the campaign from Canada I was impressed […]
The Problem with Facebook Groups…
Yesterday Facebook launched an upgrade to the Facebook Group functionality, the details of the new features are available here. I think the more interesting thing is what is missing, the mainly one being the ability for groups to choose their own relationship and communication style. There is still no good way to maintain a […]
Four Square and being Social Mobile…
I was reading Sebastien Provencher’s guest post this morning on the LeWeb’s blog about foursquare and comparing it to Twitter. I agree with Seb that fourSquare is not the next Twitter but I do think its a bit of a game changer in what its doing with in Social Mobile space. foursquare gives users incentives […]
Marketing with Facebook Search
For most marketing search engine marketing is a common marketing technique and entire business united have been established to focus on search. The most popular tool being Google and in a distant second the Microsoft Bing/live tools. Facebook search on the other hand is a much different beast and much more difficult to market against. […]
Facebook Page Performance Metrics
Since Facebook launched Facebook Pages in 2007 alot clients have asked how their page is performing. Sysomos provides tools for measuring and comparing brand performance among across social media and yesterday released a report on Facebook Pages here: http://www.sysomos.com/insidefacebook/ The report includes the Top 5 pages in each of the Facebook Page categories and includes […]
Twitter Weekly Updates for 2009-11-08
hmmm, considering Movember… Its a great cause but I don’t think I could deal with Stache… # Do kids not smash pumpkins anymore? I haven’t seen a single smashed pumpkin all day… Just saying, wasn’t tempted to smash any myself… # At the Toronto Innovation Showcase in City Hall Council Chambers, its the calm before […]
Twitter Weekly Updates for 2009-11-01
Great time at Facebook Garage Montreal tonight, thanks again to all the organizers and speakers! # Just saw the best Mimi-Mouse costume… # Really impressed with Twitter Lists, very simple and smart implementation… # If there were points for bad uniforms the Habs would already be losing… Go Leafs! # #trick or #treat # Even […]
Facebook Roadmap
Facebook revealed their roadmap yesterday and it includes a number of changes for developers. Inside Facebook has a create summer here. I think the biggest change is the consolidation of communications into the Facebook inbox. Facebook Invites and Notifications are going away and communication will be divided into Inbox communication and Email. It looks like […]
Facebook Changes with LiveFeed Addition
Facebook released some interface changes last night. They appear to be: New Group Page design with Tab Interface and strong wall presence. This makes groups now very similar to Facebook Pages. Addition of a LiveFeed option to the Homepage. This works similar to the Newsfeed but doesn’t allow the same type of content filtering and […]
The Power of Real-Time Search
For years now Google has dominated the search marketing field. Its Pagerank algorithm attempts to find content that is the most relevant to the keywords being search. In most cases this means placing a greater emphasis on older more established content and ignoring the newer content. This has worked well for most content types except […]
Facebook Garage Montreal – Oct 26, 2009
The agenda for Facebook Garage Montreal has been posted and I’ve been accepted present on ‘Public Involve with Social Media’. I will be great to talk about my work with Ascentum over the last few months. The preliminary agenda is: 5pm to 6:30pm: buffet, socializing 6:30pm to 6:45pm: opening remarks – Louise Clements, Head of […]
Facebook tries again with the Application List
Facebook has changed the Application List again. Instead of having the Applications list accessible in the header they have moved access to the chat bar. The presentation looks alot like the Microsoft Start bar but I’m not really sure its an improvement. I think alot of people pretty much ignore the chat bar ( I […]
Facebook breaks Application list, again…
It looks like Facebook is reacting to user feedback about how hard it is to find and navigate applications in the new profile design. In response last week they changed the application list so that the “browse all applications” actually connected you to all your applications. This week they’ve changed the application drop-down so that […]