I wanted to formally share some exciting news from my professional life. Effective yesterday, Ascentum Inc has been acquired and will be joining the Hill+Knowlton Strategies family.  I’ve been with Ascentum for 3 years and as you probably know Ascentum specializes in helping businesses, government and not-for-profit organizations facilitate and create dialogue with stakeholders via online, in-person and social media-based strategies and tools.

The full news release announcing the details can be found here. Our CEO, Mike Coates, has written a blog post about this that also might interest you.

The background? As we all know, public engagement is a critical component of today’s public relations and public affairs landscape. Attitudes and behaviours related to how and when we receive and share information are changing, and the public now expects to be involved in decision-making and fully engaged in discussion around issues that affect them. These new expectations are having a profound effect on government and on business, which need to consider and be seen to consider the public’s seat at their boardroom table.

I’m pretty excited to be moving over as Director of Social Media and getting to know everyone in both the Toronto and Ottawa offices.

 

We wanted to share this news with you today. However, over the next few weeks and months as we learn more about Ascentum’s unique services and experience, we look forward to introducing the team to you.

 

Should you have any questions, please don’t hesitate to let me know.