I have been involved in creating, marketing, and developing technology products for over 20 years, and I excel at bringing new innovations to market. Currently, I am the Senior Vice President of National Technology at YMCA Canada, where I am responsible for overseeing the development and implementation of technology strategies across the organization.

In addition to my work at YMCA Canada, I am the owner of Ideawarehouse.ca, a company that specializes in the development of custom software solutions for a range of industries. Over the years, I have led the development of numerous innovative products, including the CashGrab app, which was designed to help users save money by providing them with personalized savings recommendations based on their spending habits. I have also developed Freshnews.ca, a platform that aggregates news and information from a variety of sources to provide users with up-to-date and relevant content.

Prior to joining YMCA Canada, I served as the Vice President of Digital and Social Communications Engagement Strategies at Hill+Knowlton Strategies, where I worked with businesses, governments, and other large organizations to develop and engage their customers or stakeholders. Before that, I co-founded Refresh Partners, one of the leading agencies focused on marketing in social networks, and worked with some of the most prominent brands in North America, including Adidas, Ford, Dodge, and Volkswagen.

I have a unique ability to market effectively and possess a deep understanding of technology. I can communicate with developers and program in a variety of languages.

My other current projects include:

  • Member of the Board of Heritage Toronto
  • Owner of Ideawarehouse.ca


Disclosure: All opinions on this site are my own and do not reflect the opinions of my employer at YMCA Canada.