Pragmatic Marketing held its network event in Toronto last night. Pragmatic Marketing is one of the leading training companies for Product Managers. Rich Nutinsky presented on “Start with the Ending” which really focused on thinking where you want to get to with your product line. Rich also spoke at length about building credibility with your peers.
All of the Pragmatic Marketing course I’ve attended have been run by Steve Johnson and I found his insite very helpful when I was a software Product Manager. Now that I’m more focused on web applications I find the Pragmatic approach a little too formal for most of my needs. I think it needs to evolve for web applications which are typically a much shorter development cycle.