Resume

YMCA Canada

November 2022 to Today

Senior Vice-President, National Technology

Lead digital transformation of national technology and data analytics for YMCA Canada and 37 Associations covering over 24,000 staff members

• Develop and execute technology strategies to enhance member experiences and operational efficiency.
• Risk management and Cyber Security initiatives, including insurance procurement and evaluation.
• Foster collaboration and partnership with functional teams to maximize technology contributions to organizational goals.
• Ensure compliance with regulatory requirements and maintained robust data governance practices.
• Provide leadership and mentorship to the national technology team, promoting a culture of trust, respect, and diversity.

Hill+Knowlton Strategies

June 2015 to December 2021

Vice President – Digital & Public Engagement Strategies

Executed over 200 projects and campaigns for clients across a wide variety of industries.

• Led all technology projects and ensured alignment with client expectations.
• Developed digital and technology strategies for some of the largest companies world-wide and in Canada.
• Provided leadership to the National H+K technology team
• Technology planning to ensure on time and on budget delivery with vendors.
• Assessed product and IP claims as part of merger and acquisition negotiations.
• Developed many award winning campaigns and industry recognition for project success.
• Responsible for budgeting, profit, and loss, build vs buy decision making on technology projects.

Ascentum
(acquired by Hill+Knowlton)

August 2009 to June 201

Director of Technologies


Creation of effective online technology strategies for digital, social media and engagement technologies.

• Create Ascentum engagement technologies to expand product offerings to include an entertaining, quick-response question and answer forum
• Managed product requirements from different stakeholders including federal, provincial, and municipal governments.
• Successfully completed over 50 digital and technology campaigns.
• Marketing Magazine Award for Digital and Social Media projects with Motorola and Justin Bieber.
• Created the new Canadian Institute of Health Information (CIHI) website, winning the eHealth Information Systems Award during the launch of Federal Canadian Health Metrics.
• Regularly exceeded revenue and business unit targets.

Refresh Partners

May 2007 to August 2009

Director of Technology/Co-Founder

Establishment the first agency with a focused-on Facebook apps as an advertising and marketing tool. Created powerful app campaigns to meet customer needs including campaigns for Coke Cola, Dodge Chrysler, Nestle, Adidas and the award winning Whopper Sacrifice campaign with Burger King.

Autotrader
(acquired by Yellow Pages)

June 2004 to May 2007

Brand Manager/Product Managerer

Transformed Autotrader from primarily a print publication to an online leader with Autotrader.ca and other online properties. Leveraged the success of the Autotrader transformation for other publications in real estate, home décor, shopping, and employment brands. Led the team through the transition after acquisition by Yellow Pages Group.