Executive Experience

Product Manager | Technology Leader | AI Expert

Over 25 years of experience leading cross-functional teams to deliver innovative digital products and AI-driven solutions. Proven track record of scaling technology in non-profit, agency, and public sectors.

STRATEGIC LEADERSHIP AI IMPLEMENTATION PRODUCT ROADMAP

work Professional History

Senior Vice-President, National Technology

Nov 2022 – June 2025

YMCA Canada

  • Secure AI deployments with teams using Co-pilot, and supporting AI solutions for YMCA operations using ChatGPT and World YMCA AI.
  • Large internal project to launch new Intranet, new Learning Management System and new National Data portal.
  • Cyber Security and Risk management, AI usage policies, insurance procurement and evaluation audits.
  • Fostered collaboration and partnership with business leaders to maximize technology contributions.
  • Coach, support and develop a diverse team of Technology leaders across Canada.

Chair, Marketing Committee

Feb 2022 – Nov 2025

Heritage Toronto

Vice President – Digital & Public Engagement Strategies

June 2012 – Dec 2021

Hill+Knowlton Strategies

  • Executed over 200 projects and campaigns for clients across a wide variety of industries.
  • Led all technology projects and ensured alignment with client expectations.
  • Developed digital and technology strategies for some of the largest companies world-wide.
  • Responsible for budgeting, profit, and loss, build vs buy decision making on technology projects.

Director of Technologies

2009 – 2012

Ascentum (acquired by Hill+Knowlton)

  • Creation of effective online technology strategies for digital, social media and engagement technologies.
  • Successfully completed over 50 digital and technology campaigns.
  • Marketing Magazine Award for Digital and Social Media projects with Motorola and Justin Bieber.
  • Created the new Canadian Institute of Health Information (CIHI) website, winning the eHealth Information Systems Award.

Director of Technology/Co-Founder

2007 – 2009

Refresh Partners

  • Establishment of the first agency with a focused-on Facebook apps as an advertising and marketing tool.
  • Created powerful app campaigns including campaigns for Coke Cola, Dodge Chrysler, Nestle, and Adidas.

Brand Manager/Product Manager

2004 – 2007

Autotrader (acquired by Yellow Pages)

  • Transformed Autotrader from primarily a print publication to an online leader.
  • Led the team through the transition after acquisition by Yellow Pages Group.

terminal Competencies

  • Enterprise Technology & Cybersecurity Strategy
  • National Digital Infrastructure & Platforms
  • Cybersecurity, Privacy & Risk Governance
  • Enterprise Architecture & Cloud Strategy
  • Technology Strategy & Roadmaps
  • Federated & Multi-Entity Operations
  • Data, AI & Emerging Technology Governance
  • Vendor & Partner Ecosystems
  • Public-Interest Service Platforms
  • Executive & Board Leadership

Let’s connect

Interested in working together or want to see my full portfolio?

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Strengths & Core Values

build

I’m a builder

I enjoy building, and digging into hard problems.

strategy

I’m strategic

I can see where we need to go to fit everything together.

record_voice_over

I inspire independence

I work to inspire the best in people and encourage them to grow.

construction

My skills are diverse

I understand product, marketing, technology and more.

cleaning_services

I don’t fear getting dirty

I’m often digging into problems and doing what is necessary.

autorenew

I like transitions

I do well in environments that in flux or going through major changes.