A Canadian health law professor going through celebrity wellness claims one at a time and checking what the evidence actually says. Cleanses, detoxes, supplements, the lot.
The methodology is the fun part. He submits to a lot of it personally, including an audition and a cleanse, rather than debunking from a distance.
The more serious argument is about why this works. Celebrity advice spreads because it offers control over health, and control is precisely what medicine is worst at promising.
Read May 2015.